Randstad Digital Marketing Manager in Boston, Massachusetts

Digital Marketing Manager

job details:

  • location:Boston, MA

  • salary:$65,000 - $100,000 per year

  • date posted:Tuesday, November 27, 2018

  • experience:Experienced

  • job type:Permanent

  • industry:Finance and Insurance

  • reference:S_708248

  • questions:elyse.killgren@randstadusa.com617-227-2090

job description

Digital Marketing Manager

Randstad is looking for a digital marketing manager who is responsible for developing and implementing the marketing and advertising initiatives / campaigns. Reporting directly to the CEO, your primary responsibility will be to generate revenue by leveraging various channels like content and email marketing, paid advertising, and public relations. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads and customers.

Responsibilities:

  • Develop and execute a cyclical marketing strategy catering, specifically, to former leads and clients

  • Implement and manage a comprehensive content strategy for social media, blogs, partnerships, and creation of other original content

  • Design and execute campaigns utilizing effective email marketing and digital advertising channels

  • Use Google Analytics and other tools to analyze traffic, increase lead generation, and improve conversions

  • Help manage budgets and monitor spend pace

  • Analyze and recommend key performance measures from campaigns to improve our marketing performance

Working hours: 8:00 AM - 5:00 PM

Skills:

  • Expertise in multiple digital marketing channels (i.e. SEO, SEM, Paid, Social, Email, Content) and offline marketing channels

  • Experience making results focused recommendations and a proven track record in a fast-paced, deadline-oriented environment

  • Thorough knowledge of web analytics (e.g. Google Analytics etc.)

  • Strong written and interpersonal communication skills for managing the team, internal meetings, and leading presentations

Education:

Bachelors

Experience:

Experienced

Qualifications:

  • 2+ years of experience in content, email, and/or search engine marketing

  • B.S./B.A. in business administration, marketing, communications, or relevant field

  • Agency experience is a plus

  • Hubspot or other marketing automation platform expertise is a plus

Please email your resume to elyse.killgren@randstadusa.com

Randstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad. EEO Employer: Race, Religion, Color, National Origin, Citizenship, Sex, Sexual Orientation, Gender Identity, Age, Disability, Ancestry, Veteran Status, Genetic Information, Service in the Uniformed Services or any other classification protected by law.