Randstad Digital Automation Specialist in Worcester, Massachusetts

Digital Automation Specialist

job details:

  • location:Worcester, MA

  • salary:$35 - $37 per hour

  • date posted:Wednesday, February 13, 2019

  • experience:Experienced

  • job type:Permanent

  • industry:Finance and Insurance

  • reference:S_731321

  • questions:todd.cooksey@randstadusa.com508/855-2798

job description

Digital Automation Specialist

Randstad in partnership with The Hanover Insurance Group are actively seeking an Digital Automation Specialist to join their Corporate Marketing team in Worcester, MA starting in on a temp to hire basis. The Hanover Insurance Group is an industry leading Property & casualty Insurance Co. with over 160 years of rich history and tradition. Recognized as One of America's Top Employers (Forbes) and A Best Places to Work (Business Insurance) The Hanover Insurance offers a collaborative environment that fosters development and growth.

As a key member of the Corporate Marketing team, the Digital Automation Specialist is responsible for executing advanced digital campaigns and initiatives for The Hanover, with focus on Personal Lines, Commercial Lines and Specialty businesses.

In collaboration within internal business partners, this role is responsible for the design of communication and interaction frameworks, execution of digital asset development, testing of strategies for further innovation, management of data quality best practices, and reporting of results with strategic recommendations to advance capabilities and effectiveness. The Digital Automation Specialist is further a SME for digital commercial and transactional automation, and The Hanover's primary automation platform, Salesforce Marketing Cloud.


Campaign and Initiative Management [70%]

  • Effectively execute B2B and B2C automation campaigns and initiatives, primarily leveraging the platform Salesforce Marketing Cloud.

  • With leadership and account teams, translate business needs into functional automation campaigns and initiatives ? clarifying goal(s), target audience(s), interaction and response flow(s), creative asset(s), and reporting elements.

  • Responsible for the development of digital assets, including but not limited to emails, forms, and landing pages.

  • Responsible for the development of technical assets, including but not limited to rule sets, workflows, and decision logic.

  • Responsible for the technical implementation of functional requirements, digital and technical assets, including but not limited to multi-channel, drip-nurture, and scoring automation campaigns and initiatives.

  • Continuously analyze operational practices and processes to find and implement new efficiencies.

  • Continuously seek industry knowledge, best practices and technology to find and implement new advancements.

  • Advance our capabilities and results through innovation, creative thinking and testing.

Reporting [20%]

  • Own the development of reporting, including but not limited to digital asset and contact engagement, trend analysis and scoring models.

  • Effectively communicate findings for automation campaigns and initiatives, providing context and recommendations.

Data Quality [10%]

  • Effectively support proactive data quality management, ensuring the accuracy and overall health of The Hanover?s independent agent and policyholder databases.

  • Collaborate with business leadership, account teams and automation team members to support project initiatives which impact the independent agent and policyholder databases; reviewing business

  • requirements and ensuring data quality.


  • Strong business, digital automation and information systems acumen.

  • Strong Excel and/or Access, Adobe Suite, HTML and basic CSS skillset, with the ability and desire to expand.

  • Experience with data quality management, data security, and data governance a plus.

  • Strong interpersonal & relationship building skills with the ability to work well as an individual and within a team.

  • Ability to communicate across all employee and management levels.

  • Excellent verbal, written and presentation communication skills.

  • Personal drive to continually grow and enhance skills, knowledge, and scope of responsibilities.

  • Process-oriented thinker with strong problem-solving skills and a technical nature.

  • Strong ability to manage multiple priorities and tasks simultaneously.

  • Excellent organizational skills and attention to detail.


  • Bachelor's degree or equivalent work experience in Marketing, MIS or Business Administration required.

  • 3-5 years experience with automation platform experience required. Experience with a CRM system is a plus direct experience with Salesforce / Salesforce Marketing Cloud preferred.

  • 2+ years in database quality management required. Understanding of database structure preferred.

Please send your updated resume to on-site Account Manager, Todd Cooksey at todd.cooksey@randstadusa.com

Randstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad. EEO Employer: Race, Religion, Color, National Origin, Citizenship, Sex, Sexual Orientation, Gender Identity, Age, Disability, Ancestry, Veteran Status, Genetic Information, Service in the Uniformed Services or any other classification protected by law.